Apple stores watch out, first Android store is here. Unveiled today by Australian telecom operator Telstra in partnership with Google and handset manufacturers like HTC, Samsung, Sony Ericsson, Motorola and LG, this store (or sub-store) is called Androidland.
Androidland is basically a special Android-themed zone in Telstra’s flagship store at Bourke Street in Melbourne. Spread on 154 square meter space, Androidland features interactive demonstrations, on-site experts, games, product displays and a lot of other fun stuff.
According to Warwick Bray, who is Executive Director of Telstra Mobile, it was the first time a mobile carrier had teamed with Google to create a dedicated Android retail presence. This is first time for us too to hear about a dedicated space of only Android stuff. Not so long time ago, we heard about a similar initiative by Google in partnership with PC World in London for Chromebooks.
Considering that Android phones are an integral part of carrier’s smartphone line-up, it makes sense to give them a designated space as well as take initiatives to create awareness among newbie smartphones users for Android.
What customers can do at Androidland?
Board the Android spaceship – An interactive spaceship zone allows visitors to pilot the Google Earth app on the giant screen and fly across the world; play Angry Birds on a big interactive screen; and create an Android avatar that can be printed or shared.
Have fun in the play zone – Visitors can sit under a pixel tree and play with live devices; try their luck on an Android skill tester and clown machine and flick through a virtual library of Google Books.
Get expert advice – Android experts, specially trained by Google, will be on hand to help customers set up their Google accounts, recommend popular Android Market apps, answer questions and to help customise device homescreens.
Get hands on with the latest Android devices – Visitors will be able to try out a wide range of working Android smartphone and tablets.
Window shop like never before – Customers will be able to interact with a massive 24 x 9 metre window display that features an augmented reality game challenging visitors to catch Android robots drifting in a virtual snowfall.
This might not be the only Androidland in the country; Telstra will take the response for this Androidland as feedback and will decide whether to create more such installations across Australia.
Android Image Gallery: (Photo Credits: Telstra, Google Australia)