Sony on Wednesday officially launched its recently teased Bravia Smart Stick device in the United States. Unlike what was earlier revealed, Sony Bravia Smart Stick is not a really a Google TV device and is more like an Android-powered smart TV dongle with bundled Sony Bravia apps.
Sony NSZ-GU1 BRAVIA Smart Stick works with Sony’s 2013 TV line-up and comes with voice-activated remote featuring a full QWERTY keyboard.
“The BRAVIA Smart Stick answers the question, ‘What’s on TV,’ with ‘whatever you want to watch. It brings the full power of Google services to your TV. From the apps in the Google Play store to the power of Google search, the BRAVIA Smart Stick integrates seamlessly with Sony’s own BRAVIA apps and navigation to deliver an amazing connected TV viewing experience,” said Jamie Marsh, TV marketing manager for Sony Electronics Home Entertainment & Sound Division.
The Smart Stick packs 8GB of on-board storage, and plugs directly into the MHL port on the back of your TV, with a USB cable to provide its power source. It runs on Android (version unknown) and comes with full suite of Google applications including Google Play store. It also comes pre-loaded with apps like Netflix, Pandora, Amazon Instant Video, and you can download thousands of other applications directly from Google Play.
According to Sony, Smart Stick’s user interface seamlessly integrates Google and Sony’s own BRAVIA apps, allowing viewers to stay in a single menu to launch any of their apps. The device also packs a feature called Picture-and-Picture, which allows consumers to surf the web and watch TV at the same time in two independent windows on the television screen.
It has been priced at $149.99 and is available now at Sony Stores and select retailers in the United States.