Layar Reality Browser has finally launched and is now available on the Android Market! The video below will illustrate what exactly Layar is all about:
Layar, which was first launched in June 2009 in The Netherlands, announces that it’s second generation Reality Browser is now available globally on Android devices. Many new content layers are available in the Reality Browser which vary from Wikipedia, Twitter and Brightkite to local services like Yelp, Trulia, store locator’s, nearby bus stops, mobile coupons, Mazda dealers and tourist, nature and cultural guides.
Layar Reality Browser 2.0
To discover new content quickly and with ease, the new Reality Browser includes sections for ‘Featured’ and ‘Popular’. All layers are also accessible via a keyword search in the search function. Layers that are used often can be saved to ‘Favorites’. In addition to the enhanced augmented reality camera view, it is now possible to select Map or List view. For every Point of Interest (POI), several actions can be taken such as: linking to a mobile site for more information, playing a live location based trivia game, linking to a video or sound clip, clicking to call for reservations, and looking at a route description to the POI. Content partners can fully customize their layer to provide a distinctive experience for the user.