Nexus One web store has failed, Google official recognized the failure by announcing the closure of its online Nexus one selling initiviative. It was seen as the industry breaking step. Well, it was something that only Google could come out with.
Andy Rubin on Google Blog remarks, “We launched Nexus One in January with two goals in mind: to introduce a beacon of innovation among Android handsets, and to make it quick and easy for people to buy an Android phone.”
But, it really hasn’t turned out real easy for consumers, who were till now happy with their retail store experience. There are a few rules in marketing and Google tried to challenge them but fell flat.
Google will instead use the web store as an online store window to showcase a variety of Android phones available globally.