Taiwanese smartphone maker HTC on Tuesday unveiled its plans to sell smartphones in China under its own brand name. HTC also announced a partnership with China Mobile, which is the world’s biggest telecom operator with more than 500 million subscribers.
“We are proud to introduce the HTC brand in China and look forward to bringing a fresh customer-centric smartphone experience to consumers in China,” HTC chairwoman Cher Wang said in a statement.
The company said it will introduce four new smartphones to China including two touch-screen models designed exclusively for China Mobile. Initially coming to China are HTC’s newly unveiled smartphones with HTC Sense: The HTC Tianxi, HTC Tianyi, HTC Desire and HTC Wildfire.
HTC branded goods are expected to hit the mainland markets from late next month or in September.