Barnes & Noble launches NOOK color tablet

Barnes & Noble today launched its next version of Android e-book reader Nook in the form of a color touch tablet – NookColor. It is available for pre-order now at and Barnes & Noble Stores at a price of $249. It will start shipping on November 19 and reach Best Buy, Walmart and Books-A-Million in late November.

This full-color touch tablet runs on Android and sports a 7-inch VividView display, 8GB of space, plus expandable memory and Wi-Fi.

“With NOOKcolor, we’ve combined the functionality and convenience of a 7-inch portable wireless tablet with the reader-centricity of a dedicated eReader, and employed a breakthrough color screen technology that will wow customers,” said William Lynch, Chief Executive Officer of Barnes & Noble.

Added Lynch, “NOOKcolor enables Web browsing over Wi-Fi, music, games and much more, but reading anything and everything in brilliant color is the killer app and squarely the product’s focus. At $249, NOOKcolor offers a tremendous value, particularly in comparison to the many other 7-inch tablets coming to market at twice the cost and often requiring expensive data plans. Most importantly, NOOKcolor is designed for and differentiated by what Barnes & Noble knows best: reading.”

B&N has also revamped its Nook Book store to include more stuff such as:

  • Over two million titles: NOOKcolor provides access to the most expansive digital catalog available so you can browse more than two million books, enhanced books, newspapers and magazines, engaging children’s books, and other interactive content in a single search.
  • NOOKnewsstand – periodicals in vivid color: From The Wall Street Journal, The New York Times and USA TODAY to Rolling Stone, Esquire, US Weekly, National Geographic, Martha Stewart Living, Cosmopolitan and Elle, NOOKcolor customers will find an impressive and growing list of the best daily, weekly and monthly periodicals.
  • NOOK kids experience: For the first time ever, enjoy the largest collection of popular children’s picture and chapter books in an engaging digital form through the new NOOK kids offering
  • Enhanced and engaging titles: Coming soon, NOOKcolor customers will also enjoy a growing collection of multimedia titles offering instructive video and audio to learn about travel, cooking, music and more.

Post Author: Gaurav Shukla

Gaurav Shukla is the editor of If you'd like to reach him, drop an email at '' or connect with him on Twitter (@gauravshukla).

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