Idea Cellular launches its first self-branded Android phones in India

Idea Blade (Left) Idea ID 280 (right)

Telecom operator Idea Cellular has launched its first self-branded Android smartphones in India today. Dubbed as Idea ID 280 and Idea Blade, these smartphones will be sold for INR 5850 and INR 7992 respectively.

As we had already reported,  Idea ID 280 is a re-branded Huawei Ideos X1. On the other hand Idea Blade is a rebranded ZTE Blade, which is already selling in the market for last many months as Dell XCD35.

Telecom operator is providing an introductory offer for INR 259, which gives upto INR 3500 of 3G services and data for aforementioned smartphone buyers. This INR 259 pack gives free subscription to Idea TV for 3 months, 1 GB of data download per month for 3 months, 3G Double Dhamaka benefits for 6 months, and Talktime of Rs. 25. This special introductory offer is available for both prepaid and postpaid users.

“Idea has always innovated to support the telecom services penetration in the country. In line with this commitment, Idea has introduced affordable, yet fully loaded 3G smartphones which will now fuel the aspirations of the evolving mobile user in India. The new smartphones will further drive our existing 3G services in areas of industrial and commercial activity, centers of learning, and high potential rural hinterlands,” said  Himanshu Kapania, Managing Director, Idea Cellular, in a statement.

Idea ID 280 Features:

  • Android 2.2
  • 528MHz processor
  • 256MB RAM
  • 152MB Internal memory
  • 2.8 inch capacitive display with 240 x 320 pixels resolution
  • FM Radio
  • 1200 mAh battery
  • 3.2MP camera

Idea Blade Features:

  • 3.5 inch display with 480×800 resolution
  • 600MHz processor
  • 3MP camera
  • WiFi / Bluetooth / USB
  • FM Radio
  • 150 MB internal memory/ Up to 32GB Micro SD Card support
  • Android 2.2
  • Weight: 130gm | Dimensions: 116 x 56.5 x 11.8

These smartphones will soon be available at all major mobile retail stores and Idea outlets across all major cities in India.

Post Author: Gaurav Shukla

Gaurav Shukla is the editor of If you'd like to reach him, drop an email at '' or connect with him on Twitter (@gauravshukla).

7 thoughts on “Idea Cellular launches its first self-branded Android phones in India


    (January 2, 2012 - 4:44 pm)

    Idea Blade shows only 166 MB of RAM


    (December 17, 2011 - 5:59 pm)

    Why don’t they write Ram for blade? is it 512mb or 256 mb….?

    sheetla kashyap

    (November 24, 2011 - 7:01 am)

    Thats great!

    thank you idea


    (November 24, 2011 - 3:16 am)

    any info about the ram? is it 512mb like orange san francisco or 256mb like xcd35?


    (November 23, 2011 - 8:21 pm)

    The blade seems to be based on Orange SF/ ZTE Blade


    (November 23, 2011 - 7:09 pm)

    Hi Gaurav, are these carrier locked?


    (November 23, 2011 - 6:45 pm)

    Idea ‘Blade’ is a rebranded ZTE Blade a.k.a Orange Sanfrancisco a.k.a Dell XCD 35 …

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