Chinese telecommunication equipment manufacturer ZTE has told Reuters that it sees United States and China as the key-markets for its new smartphone focused strategy.
ZTE, which was founded in 1985, is looking to focus on high-end smartphone to bolster the profit margins. “The United States and China will be key engines driving our smartphone sales,” Lv Qianhao, head of handset strategy, told Reuters in an interview on Tuesday.
Excerpts from the interview:
- ZTE expects to double its smartphone shipments this year.
- It has sold 8 million of its flagship Blade smartphones globally, with 5 million in China.