Apart from all the brand new hardware introduced by Google yesterday, company also revealed that it is expanding the content availability in Google Play to more countries.
Google announced on its official blog that users in Canada, the UK, France, Spain and Australia will now be able to purchase movies from Google Play.
This is not all; Google is also taking its Google Play Music service to Europe on November 13.
“Those of you in the U.K, France, Germany, Italy and Spain will be able to purchase music from the Google Play store and add up to 20,000 songs—for free—from your existing collection to the cloud for streaming to your Android devices or web browser,” posted Andy Rubin on the official Android blog.
In addition to the Google Play Music availability to Europe, Google is also releasing a new music matching service to help you with uploading your personal music collection to Google Music. From November 13, if you are uploading a bunch of tracks to Google Music, Google will scan your songs and if any of them match against the Google Music catalogue, those will be added to your cloud library without needing to upload them.
This service will be available in Europe at launch and is coming to the US soon after.
Besides these, Google has also revealed two new content partnerships. Company is working with Time, Inc. to bring more magazines like InStyle, PEOPLE, TIME and others to Google Play and it has partnered with Warner Music Group who will be adding their full music catalog to the Play store.