Nexus 7 now on sale in India, is it worth INR 20K, alternatives, who is to blame for the pricing? (Update)

Update 2: Google today started selling the Nexus 7 tablet in India via Google Play for INR 15,999.

Update: Asus has announced that it has not launched the Nexus s7 in the country and it will go on sale in the coming months.


After a very long wait (almost four months) Nexus 7 was finally launched in India yesterday and is available starting today at Croma and other major retail stores across India.

But there is hardly anyone cheering about it. After all, most of us were looking forward to Nexus 7 India launch and some had even postponed their tablet purchases because of it.

The reason for this gloomy reaction – the pricing, unlike countries like US, UK, Australia, and Canada, Google is not marketing or distributing the Nexus 7 in India (and several other countries). So, pricing and distribution is left to Asus, which is the manufacturer for this very popular tablet. Keeping up with its previous pricing track record in India, Asus priced it pretty high compared to the Google Play pricing of the same product and even outside Google Play pricing in other countries.

So, we can’t really blame Google for subsidising the tablet in some countries and not others, because it is hardly subsidised, and even in countries where Asus is selling the tablet, the pricing is decent (obviously not comparable to US). So, who is the blame here – Asus India. Yes, they really are to blame and look at the pricing of Padfone, original Transformer or Transformer Prime – either they don’t really want to sell their products ‘:P” or they keep forgetting that India is one of the most price sensitive markets.

Sorry Asus, to burst your bubble you are no Apple, and no fan-boys are going to line-up to buy your high-priced tablets.

Here is the pricing of Nexus 7 in some Asian countries, where Asus is selling the Nexus 7 not Google and the tablet was launched when 16GB version price was still $249 in US not the current $199:

  • Singapore: S$399 (INR 17,699) (INR 4,000 more than US price at launch)
  • Hong Kong: HK$ 2,398 (INR 16,741) (INR 3,000 more than US price at launch)
  • Malaysia: 999 Malaysian ringgits (INR 17,676) (INR 4,000 more than US price at launch)

As you can see, despite being higher than Google Play, the pricing is still decent in other Asian countries. This is expected because Google wants no profit from Google Play Nexus 7 sales, but when Asus is selling it, it surely wants profit, thus the added INR 3-4,000 in the pricing of Nexus 7 in Singapore, Hong Kong and Malaysia.

But in India, where Asus has launched the tablet at a time, when Google Play price of 16GB version has already come down to $199 (because of cut in component prices and the launch of 32GB version), the pricing of INR 20K is almost double the Google Play pricing, which does not make sense at all.

Is Nexus 7 worth 20K and what is/are the alternatives?

Let’s keep the pricing aside for a moment and look at Nexus 7; it is no doubt a great tablet. But as soon as the Indian pricing comes into play whole equation changes.

At this pricing too, there are several positives, which you won’t find in the alternatives (there is only one real alternative – Samsung Galaxy Tab 2 310). Quad-core processor, HD display, Jelly Bean, faster software updates, all these make Nexus 7 a great tablet, but Galaxy Tab 2 310 will only give you a dual-core processor, a 1024x600p resolution display, Ice Cream Sandwich and no schedule for Jelly Bean update .

There are some negatives also to Nexus 7 – you won’t get 3G or no micro-SD slot and even there is no rear camera (not that you will need it), which are present in the Samsung Galaxy Tab 2 310. But, the main issue is the lack of 3G here, rest of them can be managed and even the build quality of Nexus 7 is better than Galaxy Tab.

So in the end, it comes down to you. If you really want 3G, then you should opt for Samsung Galaxy Tab 2 310, else Nexus 7 is still a decent deal.

PS: These are my personal views.

Post Author: Gaurav Shukla

Gaurav Shukla is the editor of If you'd like to reach him, drop an email at '' or connect with him on Twitter (@gauravshukla).

33 thoughts on “Nexus 7 now on sale in India, is it worth INR 20K, alternatives, who is to blame for the pricing? (Update)


    (November 9, 2012 - 3:19 pm)

    Croma retail has removed the Nexus 7 listing from their website..
    Ma be they got instructions to change the pricing or smart enuf to decide that it wont anyways sell more than 3 piece for 20k.


    (November 8, 2012 - 10:50 pm)

    What I see is the competition level prevalent in Indian market (or Asian) as compared to the US or Europe that is letting companies like Asus to quote a premium price on nexus 7. It has always worked like this ever since. Now world’s getting the 3g version and even the new nexus 10 apart from new nexus phone.
    Unless Google takes a honest initiaive to build a strong developer base in India the trend will continue in future as well IMHO!
    Good job Gaurav for enriching us customers


    (November 8, 2012 - 9:29 pm)

    Asus go to hell….Google better keep India happy,otherwise u will loose your next big place to live in.


    (November 8, 2012 - 8:41 pm)

    everyone plz avoid buying nexus 7 in India ..
    plz buy it from ebay intrnl..

    lets teach this retared Asus a lesson !


      (November 8, 2012 - 9:39 pm)

      yes ofcourse dont purchase the nexus tablet & also asus product until they cut down the price of nexus 7 to 17 k or 18 k


    (November 8, 2012 - 8:21 pm)

    First Nexus 7 was marked as “Out of Stock” on Croma website, then it completely vanished :S
    I hope price will reduce and 3G version will be released soon in India also!


      (November 11, 2012 - 10:08 am)

      It’s available in the chroma store , not their online store.I spoke to their customer care rep. Today. Price is 20000. Not worth it.


    (November 8, 2012 - 8:03 pm)

    what the hell asus thinking while releasing tab …..they must know that people can buy new ipad by adding rs 8000 ………..flop product …..any body who see this site plzzzzzz not buy this tab …….ipad mini is near…


      (November 8, 2012 - 8:22 pm)

      Oh please, If you haven’t noticed Rs. 8,000 isn’t a small amount of money when you are already spending 20K. Besides the Ipad mini comes in Wifi Only and that too it is only 16 GB. I’m going to wait for the 3G version to release and have someone get it for me in the US. Stupid of Asus India. But the Nexus 7 is a wonderful product.


    (November 8, 2012 - 7:56 pm)

    16gb is available in ebay at 17k 32 gb for 20k and 3g for 24k. Pls visir


    (November 8, 2012 - 7:36 pm)

    hey guys any online stores were offering 16gb below 18k


    (November 8, 2012 - 7:33 pm)

    really disappointing which would make no sense of buying this tablet.


    (November 8, 2012 - 7:29 pm)

    I Wish Google would soon starts their marketing in INDIA.I am a big GOOGLE fan-boy :).


    (November 8, 2012 - 5:16 pm)

    Too Over Priced…
    It is technology Racism to all Indian.
    first its too late to come … when it come , it is too over priced and out dated (it is jellybean 4.1 while 4.12 is available in website like ebay or grabmore with price same for 32 GB)

    Asus India succksss….


    (November 8, 2012 - 4:41 pm)

    Any smartphone in India gets overpriced due to heavy duties. 🙁


    (November 8, 2012 - 4:34 pm)

    Asus dont know how to do business 😀 lol..


    (November 8, 2012 - 3:15 pm)

    dumb asus dont buy the great nexus 7 here in india…stop encouraging these companies and they simply blaming indian customs… wtf! indian people are mad and they know what is what..dumb asus in my sense they are as*****


    (November 8, 2012 - 2:05 pm)

    Time to find relatives or friends traveling from to the US..
    PS: Screw you Asus!


      (November 8, 2012 - 4:02 pm)



      (March 16, 2013 - 3:32 pm)

      Same With Me

    Jon McClane

    (November 8, 2012 - 12:27 pm)

    Asus, as always, screwed Nexus 7 hopes.
    Hope LG doesnt follow.
    But, ebay is selling 8gb for 22k and 16gb for 27k, apprx.


      (November 8, 2012 - 5:19 pm)

      Grab More is selling for 20K for 32 GB and
      ipad 2 is available in 22k.. so
      Asus suckss…

    Karan Chaudhary

    (November 8, 2012 - 12:09 pm)

    i was waiting for a long time to buy this tablet… but now they just washed out my planning with the price of 20k.. it better i buy samsung galaxy tab 2.. its still dual core and has a calling facility and at lesser price then google nexus .. i was a fan google nexus but it BOO HOO!!! Google and Nexus


    (November 8, 2012 - 11:46 am)

    I think the editor of this post is not good at what it does because if he was he should have known that Tab already has recieved JB update some time back

      Gaurav Shukla

      (November 8, 2012 - 12:06 pm)


      When did Tab 2 310 get the Jelly Bean update?


    (November 8, 2012 - 11:32 am)

    Any idea when the 3G version will be released?


    (November 8, 2012 - 11:23 am)

    Cost of production of a 16GB Nexus 7 is estimated around $160. How are Asus justifying this price? Do they really think they will be able to sale the volume in india with that type of pricing. The same is available in ebay for 17K. Then why should we pay 20K for the same.


    (November 8, 2012 - 11:14 am)

    Knowing how corrupt we are Asus India would be the pricing the model.


    (November 8, 2012 - 10:59 am)

    Lets hope LG doesn’t screw up pricing for Nexus4, the way Asus did!!

      Milo Cruise

      (November 8, 2012 - 12:00 pm)

      Definitely LG will screeeeewwwwwww up like Asus


        (November 8, 2012 - 12:26 pm)

        Hope not because i am interested in buying that piece of equipment.


          (November 8, 2012 - 7:43 pm)

          32gb 3g version will be avaliable by the end next month in india.expected price is over too high.hence we know the of price of may be around 26k to 30k


      (November 8, 2012 - 7:31 pm)

      Ya i too hope the same.. I had lot of hopes on Nexus 7 launch in india.. but no more excited.. 🙁 Im not angry at Google coz it is Asus who decides the pricing…

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