We have already been hearing about the HTC One delays and now WSJ is confirming it via unnamed company executives that this HTC flagship is indeed delayed. This is no way good news for the Taiwanese manufacturer, which is struggling big time to keep a hold in smartphone market.
Apart from the HTC executives, retail distributors and telcos have also revealed about the One delays. Apparently, HTC has notified them of shipment delays. Popular US retailer Best Buy noted in a statement that it was earlier planning to sell the smartphone around the third week of March, but the date has been pushed back.
As previously reported, the shortages of metal casings and camera parts are to be blamed for these delays. This is important to note that HTC is using the new Ultrapixel camera in HTC One, which is something that is not an industry standard and is being used even by the company for the first time.
“The company has a problem managing its component suppliers as it has changed its order forecasts drastically and frequently following last year’s unexpected slump in shipments. HTC has had difficulty in securing adequate camera components as it is no longer a tier-one customer,” ,” an HTC executive told WSJ.
HTC’s chief marketing officer Benjamin however was optimistic and reiterated company’s previous statement:
“We…are working tirelessly with all of our channel partners to ensure that we can fulfill as many orders as possible. We will start fulfilling pre-orders by the end of March in certain markets and will roll out to more markets as we approach April.
WSJ adds via analysts that these delays are likely to put more pressure on HTC CEO Peter Chou, who is already not in a very good condition. Chou had reportedly told senior company executives that he would step down if the new smartphone (read HTC One) doesn’t succeed.