Micromax has announced that it has sold over a million of Canvas series smartphones so far. The announcement comes as the company gets ready to launch two more Canvas smartphones.
The original Canvas smartphone – A100 Superfone Canvas was launched in August last year and since then the company has released three more Canvas smartphones – A110 Canvas 2, A116 Canvas HD and A72 Canvas Viva. It took the company more than seven months to achieve this feat.
Although Micromax does not give a break-up of Canvas series sales, the trends show that A116 and A110 have been the most popular smartphones in the Canvas series.
According to rumours, Micromax is soon going to launch A115 Canvas 3D and A111 Canvas smartphones.
“The Canvas series has proved to be a trendsetter in Indian smartphone segment. The demand for these devices has been on an upward curve from the time of their launch. These are our flagship models and the overwhelming consumer response has made us confident that we are headed towards the right direction. When we launched the Canvas HD, for the first time our online sales partners had witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s Day selling 9000 units in less than 24 hours,” said Shubhodip Pal, CMO, Micromax, in a statement.