Chinese computer giant Lenovo, which recently announced six Android phones for the Indian market, has revealed that it plans to launch smartphones priced under INR 5,000. The cheapest smartphone from Lenovo India right now sells at around INR 6,000.
With home-grown mobile companies like Micromax, Karbonn and Lava, which mostly sell re-branded Chinese smartphones, active in sub-INR 5,000 price-bracket, it is indeed a big opportunity for Lenovo.
“We are watching the space because we know there are people who are upgrading from feature phones to smartphones, and that is a big trend in emerging markets today,” Nick Reynolds, Executive Director – Worldwide Product Marketing, Lenovo, told Business Line recently.
He told the newspaper that Lenovo sells more than 60 smartphones in China and as Lenovo’s smartphone market share grows up in India, they will introduce more models. Reynolds also said that he is confident that Lenovo will make a mark in the smartphone market as it did in with PCs.
With the launch of six new smartphones, Lenovo now wants to increase the brand visibility with more advertising and marketing spend. The company is already running a big TV campaign highlighting its smartphones.
The company also plans expand its partnership with distributors like Ingram, Advanced Computer and Redington for a presence in tier-II and III cities in India.