Micromax to pre-load BBM for Android on Canvas smartphones

Micromax has announced that it will pre-load BlackBerry Messenger for Android on its Canvas-series of smartphones beginning first week of October. The existing users can download the app from Google Play once it goes live on September 21.BBM for Android

“We have built a strong mobile ecosystem for our users, which not only drives them to buy our products, but also builds a connection with the brand by massifying and democratizing technology in India. Bringing one of the most popular mobile messaging services with BBM on our smartphones is yet another effort to expand our bouquet of messaging services for our consumers to connect and communicate seamlessly with their loved ones,” said Deepak Mehrotra, CEO, Micromax.

While, this news is good for BlackBerry and Micromax, I am not sure how useful it is for the consumers when BBM for Android is going to be available for free in Google Play.  It will just increase the amount of bloatware on the smartphones for the consumers who don’t want BBM.

You can read more about BlackBerry Messenger for Android in our launch report from yesterday.


Post Author: Gaurav Shukla

Gaurav Shukla is the editor of AndroidOS.in. If you'd like to reach him, drop an email at 'gaurav@androidos.in' or connect with him on Twitter (@gauravshukla).

2 thoughts on “Micromax to pre-load BBM for Android on Canvas smartphones

    Parul Gulati

    (September 20, 2013 - 6:33 pm)

    i guess it’s not, but still i wanna know that is the BBM for android is free of cost or BBM charges as per the mobile carriers has to be paid?

      Sudeep P Nambiar

      (September 24, 2013 - 12:58 pm)

      BBM for Android is a free app. You need not pay anything extra to use this. Your existing data plan is sufficient.

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