Joining Dish TV and Tata Sky, DTH services provider Airtel Digital TV has launched its television streaming app Pocket TV for Android. Now available for free in Google Play for Airtel Digital TV users, this app requires a monthly subscription worth INR 60, which will be deducted from Airtel Digital TV balance of the consumers.
“The app is a convergence of the TV & mobile phone and its launch follows the success of Airtel Digital TV’s innovative offering of Twitter on TV which was the first ever global convergence of Twitter and TV,” Airtel Digital TV noted in a press release.
The app offers over 150 live television channels, which can be streamed on your Android smartphone or tablet. You will also have access to old programming on over 13 channels, so you will able to stream your favourite programs (some of them given the limited number of channels) even after the telecast date.
You can check out full set of features below:
- Live TV: Over 150 channels across popular genres
- Anytime TV: Watch past episodes on over 13 channels
- Video Library: Access to over 10,000 videos
- Adaptive streaming: App dynamically adjusts to the network bandwidth on your device
- Genre based UI: Filter channels by genre and view videos by genre
- Search: Find a channel by typing in the name
- Program Guide: Electronic program guide for one week in advance
- Recommendation Zone: Get top viewed, newly added and top rated content on the home screen
- Favourites: Set favorite channels for easy access
- Social Media Integration: Share the channel you are watching on Facebook
- Set Alarms: Set program reminders
How to get started:
Step 1: Download the airtel pocket TV app
Step 2: SMS ADD TV to 54325 from your registered mobile number
Step 3: Enter your customer ID or registered mobile number to register your device using the one-time activation password
Why not offer single subscription plans? It is surprising how the DTH service providers are not offering single subscription plans, which integrate DTH access, streaming access on mobile devices and more. No consumer wants to pay several different subscription fees each month, this is simply bad user experience. We hope the other DTH service providers planning to launch similar apps will come up with such plans.
Update: As Sulabh Tandon of Airtel Digital TV points out in the comments, the subscription fee for the Pocket TV is deducted from the Airtel Digital TV account of the consumers, so the users won’t have to pay two different subscription plans and can just recharge their Airtel Digital TV account with monthly DTH charges + INR 60 for the Pocket TV.