Micromax ties-up with MoFirst to offer Indian-language Android app store

MoFirst Swipe techIndian smartphone vendor Micromax has partnered with MoFirst Solutions to offer the Indian Android users a smartphone experience in their native language.

The MoFirst tie-up brings two key features to Micromax Android devices – Swipe technology for transliteration and translation in text input and an Android app store called ‘App Bazaar’ with applications translated in Indian languages.

According to a report in The Economic Times, Micromax Unite 3 is the first smartphone from the company to include these features. MoFirst’s Swipe technology will allow the consumers to transliterate or translate text input with a simple swipe, while the App Bazaar brings around 10,000 apps like Skype and Clean Master in ten Indian languages.

“The Unite 3 is a very strategic model for us where we’re going a step ahead with translation and transliteration. We’re going to work with them across all our phones for the language support, going forward,” Shubhajit Sen, CMO, Micromax, told ET.MoFirst App Bazaar


Post Author: Gaurav Shukla

Gaurav Shukla is the editor of AndroidOS.in. If you'd like to reach him, drop an email at 'gaurav@androidos.in' or connect with him on Twitter (@gauravshukla).

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