Myntra goes app-only this week, Flipkart to follow suit?

Myntra appsFashion e-retailer Myntra has announced that it is all set to close its website and will go app-only this week. The e-retailer had earlier shut-down its mobile website and now, it is the turn of the desktop version.

In an email to its members, the company on Saturday wrote that beginning May 15, the consumers will only be able to shop on Myntra via its mobile applications.

“This May 15th, 2015, Myntra is taking the first step towards the future of fashion shopping – we move on from the desktop to being exclusively available on the App. We believe fashion is a very personal experience. The best fashion experience therefore, is a truly personalised and engaging one that is only possible through the device that is closest to you. A device that understands you – your mobile,” wrote Myntra in the email.

If you don’t have the Myntra app, you can grab the Android version from Google Play. Refer to the respective app stores for other platforms. Starting Friday, the Myntra website will start redirecting the users to their apps.

India e-retail giant Flipkart, which owns Myntra, is also likely to follow suit, but the company is expected to wait for the impact of Myntra’s move to app-only retail. Like Myntra, Flipkart has also shut-down its mobile website.

While closing down mobile website to favour native app makes sense, ditching the desktop version of the website is a huge gamble. Myntra is right that apps are the future of shopping, but whether that future is here or not remains to be seen.

Post Author: Gaurav Shukla

Gaurav Shukla is the editor of If you'd like to reach him, drop an email at '' or connect with him on Twitter (@gauravshukla).

4 thoughts on “Myntra goes app-only this week, Flipkart to follow suit?


    (May 11, 2015 - 5:16 pm)

    The experience pf shopping on desktop where you can see much more products together never equals smartphone experience. Whatever reason they are pulling off, I would always prefer desktop shopping


      (May 12, 2015 - 2:56 pm)

      Same as you. This may work in other developed markets, but I am doubtful in our market where low quality products are plenty. For ex, I was ordering a mobile pouch and wanted to see how it is. Some pictures were poorly shot and not much details like Matte finish or Glossy finish were not verifiable. Had to reject those projects. If that is the case in desktop, think about mobile with smaller screen and very less details. No, thank you.


    (May 11, 2015 - 2:48 pm)

    You didnt browse Flipkat from phone browser huh! You cant access flipkart from phone, they already gone app only

      Gaurav Shukla

      (May 11, 2015 - 3:24 pm)

      They have just closed the mobile website, the main website is still live.

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